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Digital Transformation
How can digital transformation succeed and what role do corporate culture and organisational structure play in this? viadoo's founder Dominik Faust provides answers in this 4 page interview.
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»Any digital transformation is more than just binary coding«
Key messages of the interview:
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Digital transformation usually triggers emotions. This results in a drop in performance and in over two-thirds of cases, the entire project fails.
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Digitalisation means more internal communication, more interdisciplinary collaboration and more cross-departmental cooperation.
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Therefore, every digital transformation requires managers to involve their team members in decisions rather than simply presenting them.
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We therefore recommend the extended toolkit of change management instead of just project management tools.
»CEOs who want to win employees for a digital transformation must pay attention to their reactions and keep modifying or even revising their plans.«
Dr. Dominik Faust, viadoo Founder