Decision-making takes longer and longer
Managers and teams spend more and more time coordinating instead of making decisions.

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Managers and teams spend more and more time coordinating instead of making decisions.
Newcomers criticize old values, culture, and goals; identity fades; conflicts arise.
New departments and their leadership need autonomy, but in doing so, they isolate themselves and form silos.
More and more issues and responsibilities are piling up on the same people.
Where informal agreements used to suffice, many dialogs must now be held. Fact versus rumor.
Customers and other stakeholders sometimes receive conflicting messages from different departments.
None of the symptoms and challenges mentioned appear overnight or are particularly dramatic on their own. However, if several of them occur at the same time, it’s a sign that growth has already outpaced the existing organizational structure.
What worked with 10 employees often fails when the same unit or company then employs 40 or more people.
This phenomenon can be well explained by Larry E. Greiner’s growth model. It not only describes the six phases that growing organizations typically go through, but also outlines five existential crises that every organization must overcome on its path to growth. We discussed this in an episode of our viadoo podcast.
Many executives initially respond to the “growing pains” outlined above with additional meetings, a new process, another role, or yet another initiative. Sometimes this helps. Often, however, it makes things even more complex and the growth challenges even greater.
That’s why the viadoo Growth Readiness Review doesn’t start with ready-made solutions or yet another change program, but rather with three questions we explore:
1. Where does growth create unnecessary friction?
We identify the points within your organization where decision-making logic, responsibilities, interfaces, and internal collaboration are hitting structural limits.
2. Which issues have the greatest impact?
We distinguish relevant barriers to growth in your organization from problems that, while visible, have less impact on performance and further growth.
3. Where should leadership start?
Finally, we prioritize the issues where the leadership team’s attention—and the changes they initiate—can make the biggest difference.
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Our Approach
We speak with executives and—depending on the scope of the project—other stakeholders. We also review relevant existing data and incorporate targeted feedback from within the organization.
We analyze recurring patterns and root causes: Where do unnecessary dependencies arise? Where are clear lines of responsibility missing? Where do differing perspectives or work styles create friction?
Not every problem deserves the same level of attention. That’s why we identify the issues with the greatest impact on performance and future growth—and provide clarity on what the leadership team should focus on first.
Based on the insights from steps 1–3, we derive concrete recommendations for further action. In the “Extended Review” package, this also results in a prioritized 90-day roadmap for implementation.
*When prioritizing, we reconcile different perspectives within the leadership team and across relevant functions. This results not only in a list of priorities but also in a shared understanding of why these specific issues should be addressed first.
A clear understanding of which organizational challenges actually impact future growth. This enables leadership teams to make decisions with greater confidence and focus their efforts on the issues with the greatest impact.
Data, observations, and diverse perspectives from across the organization are synthesized into a comprehensive picture. This creates a robust foundation for decision-making and increases the leadership team’s confidence in taking action.
Instead of competing initiatives, there is a shared focus on the areas with the greatest leverage. Fewer barriers and clear priorities improve implementation and, consequently, the organization’s performance.
You receive actionable recommendations on where changes make sense—and where they do not. This enables the leadership team to create the conditions for taking on responsibility more effectively and achieving results more reliably.
The leadership team develops a shared understanding of challenges, priorities, and direction. Leaders and teams pull in the same direction, thereby strengthening the organization’s overall ability to adapt, learn, and grow sustainably.
We designed the Compact Version of our Growth Readiness Review specifically for leadership teams that need a well-founded understanding of their organization’s growth potential within a short timeframe (approximately 2–3 weeks).
We designed the Extended Version of our Growth Readiness Review specifically for organizations facing more comprehensive growth challenges or preparing for their next major stage of development (approx. 4–6 weeks).
In a 30-minute conversation, we’ll work together to identify where your organization is currently facing growth limitations, what level of insight is appropriate, and which individuals should be involved. This will help us quickly determine whether a Compact or Extended Growth Readiness Review is the right fit for your current situation.

Is your company still on track? Where are new opportunities emerging? What—or who—could overtake you tomorrow? For one day, we’ll turn your team into an innovation consulting firm and explore these questions—as the foundation for your new products, services, and business models.